Tuesday, July 3, 2007

Don't hug your toaster

In 1971, a cartoon character named Milton the Toaster was introduced to promote Pop-Tarts. William Schallert from "The Patty Duke Show" voiced him.[citation needed] The campaign ended when a commercial showed a child hugging the toaster, leading to complaints that children might imitate the commercial and burn themselves.

Read all about Pop-Tarts!!


Holly said...

This toaster is totally huggable. Pop Tarts are too, for that matter. Especially the S'mores ones.

button said...

I totally recognized him. Didn't he used to be on the package, too?
If a kid hugged a toaster on TV today, the commercial would be pulled. It's all part of the USA's Freak-out package.

anitaj said...

I hope this week's tribute to toasters will include something about "The Brave Little Toaster," one of my all-time favorite movies.

baby bunny said...

I never got pop-tarts as child. I only know Milton as a passing face of toaster I never got to be friends with.